Chiqui Cartagena, is a seasoned journalist who is recognized as a thought leader and Hispanic market "guru" for her ground-breaking work in the Hispanic media, marketing and business worlds. On camera, she is dynamic, thoughtful and entertaining and can easily roll with the punches when needed. She currently works as the SVP of Multicultural Marketing for Story Worldwide, a global media, marketing and advertising agency that specializes in Social Media.

Ms. Cartagena has over 10 years of experience in broadcast media, having worked in the news divisions of both Univision and Telemundo networks in Miami and New York. In addition to network news, Chiqui is recognized for her work in long-form documentaries. Ms. Cartagena produced and directed SIS: The Perry Watkins Story, which aired on Channel Four in London and won numerous film festival awards including the Audience Award at the San Francisco Gay & Lesbian Film Festival and the Silver Prize for documentaries at the Chicago International Film Festival.

Ms. Cartagena is also recognized as a Hispanic media and marketing pioneer for her work developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Música Latina for Columbia House. She is regarded as a strategic thinker with deep Hispanic consumer insights and has worked with a wide variety of clients including Kraft, Unilever, P&G, McDonald’s, PepsiCo, Fisher Price, MetLife, Kellogg’s and others.

In April of 2007, the Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional of the Year in recognition of her many contributions in the Hispanic Market.

Latino Boom! Everything you need to know to grow your business in the US Hispanic market, which was published by Random House in 2005 has become required reading for Hispanic marketing classes around the country including: UCLA, Florida State University and Wharton Business School.

Chiqui Cartagena lives in New York and is a frequent speaker at marketing symposia and workshops across the country. She is currently writing her second book: Latino Boom 2011 and Beyond!